PayPerPost has been funded $7 million!

As I just logged in onto PayPerPost, for the people which don’t know it yet it’s a service which pays you to advertise on blogs, the following article became apparent quite soon and it’s definitely an interesting read if you care for business statistics or statistics in general a bit. The PayPerPost Revolution Accelerates, Sponsored Blogging Marketplace [...]

As I just logged in onto PayPerPost, for the people which don’t know it yet it’s a service which pays you to advertise on blogs, the following article became apparent quite soon and it’s definitely an interesting read if you care for business statistics or statistics in general a bit.

The PayPerPost Revolution Accelerates, Sponsored
Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company’s Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.

I never knew that these sort of figures were going behind PayPerPost, I knew they were big alright but these sort of figures are so hard to comprehend. Just image, 7 million, many of us will probably not be seeing that sort of money in a life time.

It’s probably a great opportunity for PayPerPost though to expand even further and come with a lot more and innovative business deals, the money definitely won’t be an issue on that. Recently they have already come with their PayPerPost direct in example which is a great new opportunity of making money but there’s always room for improvement.

Myself I have been making use of the service of PayPerPost as a blogger for about one and a half months so far, so it’s not been that long but just long enough to see the type of opportunities which come by I guess. Even though they have a consistent amount of opportunities available at all times, a lot of them don’t allow you to have blogged about them to recent or have done any opportunities of them before. This reduces the actually available opportunities a blogger gets, especially if they don’t want to simply blatantly advertise everything which is available.

With the new funding of PayPerPost I hope this is something they will manage to improve, manage to sign a lot more business deals by getting their own name out a lot more. After all they have to become known themselves as well in order to find new advertisers, which on its turn again would result in more available opportunities.

Asides from money actually doing that will probably take time, but seeing as to how time is money you can probably also say money is time and if you have the available funding the amount of time for PayPerPost to grow out even further could be reduced.